Google is About to Require One-Click Unsubscribe

As of February 2024, Google wants bulk senders to allow users to unsubscribe with only one click! That means no more page that says “Are you sure you want to unsubscribe?” You can read more here about how your company organization can get marked as spam if you do not follow this requirement!

If you have already installed the Unsubscribe Link app, I will walk you through how you can update it to meet this requirement. It’s actually easy, I promise. It’s an unmanaged package so I am not able to push changes to you.

Here’s how to update your Unsubscribe Link App:

  1. Go to Setup.
  2. Search for Flows.
  3. Open the flow called Unsubscribe Link.
  4. Click on the blue element Screen: Are you sure
This shows an image of the flow canvas in Salesforce. The element Screen: Are you sure is circled.
  1. Click the trashcan icon that pops up.
  2. Click on the white dot on the element Decision: Was a record found and drag that to the element Create Records: Create Unsubscribe Record. The text “Yes, Record Found” should pop up.
  3. Click Save As in the top right corner.
  4. In your description you could add that this version includes one-click unsubscribe. Save.
  5. Activate in the top right.

New or having trouble?

If you have not yet installed it, I am currently having trouble modifying the existing app to get it working package because of change in permissions for site guest users for flow. I am trying to install in a dev org and failing to get it work for a site guest user. I am working on a new solution that is based on an Experience Site instead of a Site and that changes how flows are run for users.

If you have an insight on why it is not working currently, contact me via the group below.

Join the Unsubscribe Link Support Group in Trailblazer Community

Ask all your questions and give feedback here. FYI, this project is something I am doing on the side and is not part of my job. If you are interested in helping me maintain and upgrade the app, I would love that! If you have successfully installed the app, you could join the group to answer other people’s questions. Thank you so much!

Thank you

A huge thank you to Brian King who alerted me to this requirement from Google! I am very grateful!

Published by

JessieRymph

Jessie joined Salesforce.org in 2018 to give introductory webinars to nonprofit customers. She now is a Senior Solution Developer supporting nonprofits and education customers at Salesforce. All opinions expressed on this blog are her own or those of the contributors. She's spent 17 years more or less in CRMs and databases, but didn't meet Salesforce until 2011. Jessie co-led the Seattle Salesforce Nonprofit User Group in 2015-2016. She wrote a sh*tty first draft of a novel and hopes to turn it into a screenplay!

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