When to Include an Unsubscribe Link

The benefits of sending email directly from Salesforce are that you can automate when they go out, you can send up to 5,000 emails per day, and email templates are really simple to set up.

woman using white smartphone on front of table

Dear Asses and Donkeys Trust, I no longer want to receive your email. XOXO, Belinda

But any time you’re emailing groups of people, you should be mindful of the requirements of the CAN-SPAM law (which I just learned isn’t called the “Canned Spam” law). CAN-SPAM requires that emails, in certain scenarios, provide an option for the recipient to unsubscribe.

I am writing to you on my personal blog as a puzzle-solving Salesforce admin, not a Salesforce employee. Your decisions around unsubscribe options can have legal implications for your organization so please do not take anything from this post as legal guidance or means to make your communications legally compliant.  That decision is between you and your lawyers.

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Use Custom Permissions To Bypass Validation Rules And Pass Unit Tests

Picture this… it’s already 9pm on deployment night (Friday night of course). You’ve pushed to three environments already and spent at least three hours resolving unit test failures. If all your tests pass this time, you can go home and enjoy a well deserved hot cocoa….

THEN THIS HAPPENS:

Unit Tests Fail

FIELD_CUSTOM_VALIDATION_EXCEPTION

Someone else deployed a Validation Rule that is causing almost half your unit tests to fail, effectively ruining your weekend and destroying all your dreams. Has this ever happened to you? Well you’re not alone…

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Finding Record IDs in Bulk, Without Expensive Apps

As an admin, you sometimes just need to figure out the IDs of a large number of Salesforce records based on some data from some other source. For example, at my last job, I was often given a list of email addresses that needed to be added to a newsletter list. The first step I had to take was figure out which emails were already associated with Contacts in my instance. I had to grab the IDs of those records in order to add them to that list. Doing this by searching for records one-by-one would be prohibitively time consuming.

For what felt like ages, the best tool for me was DemandTools’s Find/Report IDs function. As an admin for nonprofit organizations, this tool was free for me, and it was easy. I just plugged in my input spreadsheet file, configured my search query, and the tool popped out another spreadsheet with the record IDs and any other fields I might need. Continue reading →

Formulas Rule! Master Complex Assignment Rules with Formulas

This year at Dreamforce 2018 I had the opportunity to present an advanced admin session with Roan Bear. The Session, Formulas Rule! Master Complex Assignment Rules with Formulas, addressed how admins can use formulas to better manage and optimize assignment rules.

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Flow Loops for Nincompoops

Maya, Zach, Thomas and I traveled down to Portland for Forcelandia earlier this month for the amazing admineloper conference. I was so excited to share my love of Flow loops in my first regional conference presentation!

me presenting

Forcelandia is held at The Kennedy School, an old elementary school turned into a hotel by McMenamin’s.

Flow Loops unlock incredible power previously held only by devs. Without using any code, Admins can create an automated process to loop through all related records and take actions based on what is found there!

Demo scenario 1: Hollywood for the Holidays’ will connect you with a celebrity to spend the holidays with! Folks fill out the lead form with an interest and a holiday. Our Flow will loop through all confirmed celebrities and create an opportunity for each celebrity. Continue reading →

Salesforce Automation: Phenomenal Cosmic Power (itty bitty query space)

If you’re a Developer, you’re probably fairly familiar with your org’s Governor Limits (CPU Time, SOQL queries, DML operations). But if you’re an Admineloper or Business Analyst, excited to design automation with new tools like process builder and visual flow, you might not be taking these limits into account, and subsequently hitting errors.

This last week I had the immense pleasure of presenting on this topic at Forcelandia. My session provided an overview of Governor Limits, how they pertain to Process Builder and Flow, and tips for avoiding hitting these limits with your clicks-not-code automation.

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Why I’m excited to attend Forcelandia 2018 and you should be too!

As a more advanced Salesforce admin/configurator/”admineloper”/consultant (i.e. all the hats but dev), it’s often hard for me to find content at conferences that hits that sweet spot right before one ventures into code. I’m talking Custom Settings, advanced formula logic, Custom Metadata Types, integrations and external objects, cool deployment tools, and of course, flows and all they have to offer, etc! When I look for content I don’t want to watch another training on how to set up Sales Path or how to use process builder, I’ve got that covered, and when I do have questions I can usually find the answer using searchtheforce.com. That is why this year I’m super excited for all the advanced admin content offered at Forcelandia.

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Why You Should Always Try To Break Your Own Stuff

When I was just learning Salesforce and starting my career, the company I worked for at the time often tasked me with the exciting and highly sought after role of writing test scripts and performing Quality Assurance testing. It turned out I had a knack for it. First and foremost, because as I was new to Salesforce, I excelled at blundering my way through the system breaking everything imaginable as I went. Picture me as a hurricane of user errors, wreaking havoc on even the simplest of test scenarios. The second more important reason I excelled at QA, was because when I wasn’t breaking things on accident, I tried to break them on purpose.

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